What’s the difference between ASICS and Onitsuka Tiger? It’s not as simple as having different names.
The relationship between ASICS and Onitsuka Tiger is very subtle. For those who don’t like sports, they both come from Japan; for those who like sports, they all come from the same company. It’s easy to say what they have in common, but it’s a little difficult to say the differences they are.
The shoes of these two brands look very similar, even the logo is almost the same. Not only it is difficult to find out the differences, but also hard to distinguish each other. Are the twins carved out of the same grinding tool except for their names?
Certainly it is not so simple. There are some specific factors to separate them. Speaking of this, I will lead you to distinguish their differences carefully.
Firstly. Difference in practical use.
Strictly speaking, the Onitsuka Tiger is the “father” of ASICS. In the 1940s, ASICS has not appeared, but the “tiger” sneakers from Japan swept the world, and even the Americans specifically opened a “Blue Ribbon Sports” company (the predecessor of Nike), which is responsible for the sales of tiger sneakers in the Americas.
At that time, the athletic and running shoes were basically from the tiger brand, which is now called Onitsuka Tiger. Later, in the 1970s, the company was reorganized, sports technology and designers were moved to another part, and a new professional sports brand, ASICS, was established in this part; but the original tiger brand began to transform, and went to the route of retro, leisure and fashion.
Secondly. Differences in shoe styles.
Since the actual use is different, the design style of shoes must be different. Although it looks similar in appearance, but observe carefully, you will find that a new trend attribute of transformed onitsuka tiger.
This trend attribute is combined by many popular elements, such as vamp color, line design, detail control, etc., plus its own retro style, gradually the Onitsuka Tiger has become a trend indicator. On the other hand, ASICS, driven by the professionalism, his shoes are all professional as the core idea, all for sports and services. Whether it’s on air cushion cushioning or anti-skid outsole, ASICS can make you see that it’s an athletic sneaker, not a tide shoe.
Thirdly. Differences in consumer groups
Although the sales plans of the two brands are all facing the market, their respective market consumer groups are quite different. Let’s first talk about the Onitsuka Tiger. As a leisure sports brand, it has actually stepped into fashion brand.
Therefore, it has all the characteristics of fashion brand, such as joint name, premium, reproduction, customization, etc., mainly for fashionable, young and fashionable group. But for ASICS, it didn’t have any of these ethereal things. What it has is professional, technological and comfortable, so people who buy ASICS shoes need a pair of “tool shoes”.
The Onitsuka Tiger and ASICS are both from the same company, but they have different styles. If you still can’t tell the difference only from the appearance, I will point out one place, the logo on the shoes tongue, one is thin retro and the other is thick modern.
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